Will a buyer find the listing educational or is the goal of the listing to make a sale?Īnd in order to make those assumptions, Cassini looks at things like the listing title, detailed item information, eBay categories, and the catalog listings.Ĭassini also analyzes the seller to determine if they are reputable.Does the listing provide detailed information that a buyer needs?.Is the listing actually relevant to the buyer?.How so? Because it’s not afraid to show duplicate content since it assumes a buyer wants to see multiple results for the same product.Ĭassini makes a few basic assumptions before showing you the results. It’s similar to Google’s algorithm in many ways. Understanding eBay’s Search Engine, CassiniĬassini is eBay’s search engine algorithm. How to find profitable products that are worth selling.What you need to do to optimize your listings.

Search engine optimization is very real on eBay and you’ll have to get good at it if you want your listings to show up. Gone are the days of listing an item and spamming keywords. Now more than ever, sellers need to optimize their eBay listings if they want to compete. The company has spent the last few years drastically improving the platform to compete with Amazon.īut those changes have come with a price. While many North American sellers focus on Amazon, eBay is still a great marketplace to sell your products on. If you want to be successful in eCommerce, you need to understand the platforms you’re selling on.

How to get my ebay listings to the top